Bridge the Skills Gap with DeVryWORKS ModULearn

To address the critical need to bridge skills gap, DeVryWORKS has created ModULearn - a comprehensive, corporate training approach that offers tailored solutions for helping employees develop the skills they need. Our short, focused, “stackable” training and development content can empower employees to self-innovate and thrive within your organization and to help you build a highly agile and skilled workforce. ModULearn delivers a dynamic learning experience that is designed specifically for today’s businesses. ModULearn offers flexible, efficient and distinct development paths to provide targeted skill-building content. We partner with you to help identify your workplace skill gaps and tailor corporate training based on your organization's needs.

Business Training for New Managers

Business, Management, and
Organization in Society

International and Ethical
Competition and Rewards

Innovation and Risk

Earning Customers in the Digital Age

The Healthy Workplace

Operations Management and Information Technology

Accounting and Finance for Nonfinancial Managers

Business, Management, and
Organization in Society

Participants enrolled in this module will examine how businesses function to achieve their vision, mission, and goals as well as those of society and how management skills may impact these efforts.

Objectives:

Examine how businesses function to achieve their vision, mission, and goals as well as those of society and how management skills may impact these efforts by:

  • Comparing and contrasting the multiple environments in which a business operates
  • Differentiating the key functions of any business organization
  • Evaluating a manager’s potential impact on a business’s success or failure
  • Illustrating how the dynamics of supply and demand impact the business cycle
  • Comparing and contrasting the management functions of planning, organizing, leading, and controlling

International and Ethical
Competition and Rewards

Participants enrolled in this module will examine how globalization and international trade strategies impact profitability and assess the ethical and legal pros and cons of various approaches.

Objectives:

Examine how globalization and international trade strategies impact profitability and assessing the ethical and legal pros and cons of various approaches by:

  • Examining the growing importance of international trade, along with key terms used in global business
  • Evaluate different forms of international business activity and different strategic approaches to enter and operate in international markets
  • Proposing socially responsible approaches for resolving ethical dilemmas arising from a business’s need to serve multiple stakeholders
  • Examining key considerations and constraints when conducting business in global markets

Innovation and Risk

Participants enrolled in this module will examine risk and reward methods associated with new company ventures.

Objectives:

Examine risk and reward methods associated with new company ventures by:

  • Distinguishing entrepreneurship from intrapreneurship
  • Examining potential sources of innovation
  • Comparing and contrasting new brand and product strategies
  • Comparing and contrasting alternative pricing strategies

Earning Customers in the Digital Age

Participants enrolled in this module will examine approaches involved in using customer input for product design and marketing to gain an organizational competitive advantage.

Objectives:

Examine approaches involved in using customer input for product design and marketing to gain an organizational competitive advantage by:

  • Comparing and contrasting various methods for communicating with customers
  • Examining how marketers research supply and demand for their goods and services
  • Evaluating alternatives for distributing and delivering goods and services

The Healthy Workplace

Participants enrolled in this module will identify and propose approaches to improve motivational issues in the workforce.

Objectives:

Identify and proposing approaches to improve motivational issues in the workforce by:

  • Evaluating the effectiveness of different approaches managers can take to motivate employees
  • Examining how the human resource function can impact motivation
  • Analyzing how different organizational structures can influence individual and team motivation

Operations Management and Information Technology

Participants enrolled in this module will propose contemporary approaches to managing operations and making comparisons to historical techniques.

Objectives:

Propose contemporary approaches to managing operations and making comparisons to historical techniques by:

  • Evaluating how technologies used to measure or enable productivity impact bottom-line profitability
  • Evaluating different types of business information and how businesses use information
  • Examining key concepts and techniques used to design and manage lean and flexible operational environments
  • Distinguishing a value chain from a supply chain

Accounting and Finance for Nonfinancial Managers

Participants enrolled in this module will apply financial principles and tools to evaluate a company’s financial condition using basic accounting information and performance data.

Objectives:

Apply financial principles and tools to evaluate a company’s financial condition using basic accounting information and performance data by:

  • Distinguishing managerial accounting from financial accounting
  • Relating the three key financial statements to their applications throughout the accounting
  • Demonstrating how one can use ratios to measure a company’s financial health

Consumer Behavior for New Managers

Consumer Behaviors

Consumer Culture

Social Influences on Consumption

Perceptual Influences on Consumption

Consumer Decisions

Consumption Quality

Consumer Networking

Consumer Behaviors

Participants enrolled in this module will examine the emotional and environmental factors involved in consumer decisions to satisfy needs and desires.

Objectives:

Examine the emotional and environmental factors involved in consumer decisions to satisfy needs and desires by:

  • Examining differences in consumer wants and needs through segmentation
  • Differentiating cognitive, affective, and habitual decision-making influences during consumer product selection
  • Comparing and contrasting buyer risk sensitivity to purchases
  • Examining environmental cues and their involvement in consumer consumption

Consumer Culture

Participants enrolled in this module will examine the influence of cultural backgrounds and value systems in a consumer’s lifestyle choices.

Objectives:

Examine the influence of cultural backgrounds and value systems in a consumer’s lifestyle choices by:

  • Analyzing decision-making biases and shortcuts
  • Analyzing culture’s impact upon consumer consumption
  • Examining marketing strategies tailored to different cultures
  • Analyzing the role of values in consumer behavior
  • Examining the function of religious and spiritual themes in marketing communications

Social Influences on Consumption

Participants enrolled in this module will analyze the lifestyle, social class value, and ethical factors that can influence consumer consumption behavior.

Objectives:

  • Analyze the lifestyle, social class value, and ethical factors that can influence consumer consumption behavior by:
  • Analyzing consumers’ social identity in the context of product and service selection
  • Evaluating the connection between consumer consumption and their respective lifestyle choices
  • Evaluating the impact of religious and spiritual themes on marketing messages
  • Classifying types of market segments by gender and age
  • Analyzing social class’s influence on product interest
  • Comparing and contrast psychographics and demographics

Perceptual Influences on Consumption

Participants enrolled in this module will examine marketing actions targeting perception to influence consumer behavior.

Objectives:

Examine marketing actions targeting perception to influence consumer behavior by:

  • Analyzing consumers’ learning in the context of product and service selection
  • Classifying types of memory in consumer behavior and memory’s function in marketing
  • Examining selective memory and reinforcement in marketing and consumer behavior
  • Evaluating the impact of sensation experiences on marketing messages

Consumer Decisions

Participants enrolled in this module will distinguish factors that contribute positively and negatively to decision-making, including group and situational effects on consumer behavior.

Objectives:

Distinguish factors that contribute positively and negatively to decision-making, including group and situational effects on consumer behavior by:

  • Evaluating the impact of consumption experiences on marketing messages
  • Analyzing the social pressures and conformity involved in consumer product and service selection
  • Differentiating between consumer and organizational purchasing decisions
  • Classifying different family roles and influences used during consumer consumption

Consumption Quality

Participants enrolled in this module will evaluate changes in consumer behavior based on improvements in consumer quality of life and overall social well-being.

Objectives:

Evaluate changes in consumer behavior based on improvements in consumer quality of life and overall social well-being by:

  • Analyzing consumers’ learning in the context of product and service selection
  • Assessing the role of ethics and safety in consumer marketing and behavior
  • Analyzing the impact of consumer behavior on the world around us
  • Evaluating marketers’ obligation to respect consumer’s rights and adhere to consumer protection laws

Consumer Networking

Participants enrolled in this module will analyze the psychological impact and symbolic meanings of marketing communication on consumer behavior.

Objectives:

Analyze the psychological impact and symbolic meanings of marketing communication on consumer behavior by:

  • Comparing and contrasting classical and instrumental conditioning
  • Evaluating social media’s impact on business and consumer interaction
  • Examining the influence of consumer recall on consumer behavior
  • Assessing the role of innovation in consumer decision making

Customer Service for New Managers

Customer Attitudes

Customer Loyalty

Communicating Service

Customer Satisfaction and Dissatisfaction

Customer Feedback

Customer Expectations

Managing Customer Service

Customer Attitudes

Participants enrolled in this module will identify and analyze events that could influence customer satisfaction

Objectives:

Identify and analyze events that could influence customer satisfaction by:

  • Identifying the ways a company can build healthy relationships with customers
  • Explaining the concept of a partnership between companies and their customers
  • Evaluating the impact of good customer service for both the customer and the business

Customer Loyalty

Participants enrolled in this module will examine how to project authenticity, communicate with empathy, and be at one’s best within an evolving company culture.

Examine how to project authenticity, communicate with empathy, and be at one’s best within an evolving company culture by:

  • Evaluating customer dissatisfaction and determine how to resolve problem situations
  • Explaining the impact of active listening on engaging customers and situational outcomes
  • Explaining the role of organizational culture in customer expectations and loyalty
  • ·         Differentiating between service philosophies, and explaining the reasons why companies choose these differing philosophies
  • Assessing the outcome of customer engagement on your personal, career, and business success

Communicating Service

Participants enrolled in this module will examine how telephone, written, electronic media, and face-to- face customer communication influences customer (dis)satisfaction.

Objectives:

Examine how telephone, written, electronic media, and face-to-face customer communication influences customer (dis)satisfaction by:

  • Determining the most effective communications strategy for a given situation
  • Explaining the strengths and limitations of phone, e-mail, and websites for customer communication
  • Explaining how basic management functions play a role in creating and sustaining a customer service strategy
  • Providing examples of personalization of products and services for customers
  • Assessing the ethical and business issues involved in the use of database marketing and contact management systems

Customer Satisfaction and Dissatisfaction

Participants enrolled in this module will identify how to communicate customer expectations that influence likes and dislikes.

Objectives:

Identify how to communicate customer expectations that influence likes and dislikes by:

  • Assessing the difference between sympathy and empathy in effective customer relations
  • Describing the impact of a series of "little things," and how they can have a dramatic effect on an organization's or an individual's success
  • Explaining how companies can reduce customer turnoffs by actively listening to customer concerns and by gathering feedback to better understand what customers want or need
  • Determining appropriate strategies to meet changing trends in customer expectations
  • Choosing appropriate technologies to address customer expectations

Customer Feedback

Participants enrolled in this module will examine active listening skills, self-reflection, paraphrasing, and feedback techniques to understand customer expectations and manage an upset customer, or conflict in general.

Objectives:

Examine active listening skills, self-reflection, paraphrasing, and feedback techniques to understand customer expectations and manage an upset customer, or conflict in general by:

  • Enhancing service perceptions by generating customer expectations
  • Showing how the appropriate tone impacts first impressions and customer satisfaction
  • Explaining how to listen when faced with disgruntled customers
  • Identifying behaviors that can reinforce rather than challenge customer feedback
  • Identifying examples of interpersonal conflict and the tools or processes you would use to resolve the situation

Customer Expectations

Participants enrolled in this module will analyze how personality, behavior, and timeliness of effective communications affect customer expectations and relations.

Objectives:

Analyze how personality, behavior, and timeliness of effective communications affect customer expectations and relations by:

  • Describing the differences between perceived, intrinsic, and associated value
  • Describing methods for enhancing the perception of values, including through the use of information
  • Explaining the role of personality and behavior in customer relations
  • Describing information delivery access barriers, informational hand-holding, media selection, message clarity, information accessibility, and user groups

Managing Customer Service

Participants enrolled in this module will identify and analyze customer service and support events that could influence customer satisfaction.

Objectives:

  • Identify and analyze customer service and support events that could influence customer satisfaction by:
  • Explaining how employee attitudes influence customer service
  • Explaining methods to reduce employee stress in customer relations
  • Explaining how to manage personal time and employee time to enhance customer relations
  • Deploying employee screening and training from a conflict management perspective
  • Identifying and employ effective conflict management strategies and skills

Retailing for New Managers

Introducing Retail Management

Retail Distribution Channels

Financial Bottom-Lines in Retail

Competing in Retail

Retailer Merchandising

Pricing, Promotion, and Profit

Customer Retail Experience

Introducing Retail Management

Participants enrolled in this module will examine retailer types/formats, merchandise categories, and retailing ethical integrity.

Objectives:

Examine retailer types/formats, merchandise categories, and retailing ethical integrity by:

  • Examining the retailer’s role in the goods and services supply chain
  • Examining the retailer’s management decision process
  • Classifying representative retailing activities as ethical or not
  • Evaluating the scope of different types of retailers associated with different types of merchandise

Retail Distribution Channels

Participants enrolled in this module will compare and contrast the multiple channels retailers can use to reach targeted customers.

Objectives:

  • Compare and contrast the multiple channels retailers can use to reach targeted customers by:
  • Comparing and contrast different retail channels
  • Relating a retailer’s target market with their retail format
  • Distinguishing different sources of competitive advantage across global retailers
  • Examining each step of the strategic retail planning process

Financial Bottom-Lines in Retail

Participants enrolled in this module will evaluate terms and formulas used to measure the financial performance of various operational approaches in retailing.

Objectives:

Participants enrolled in this module will evaluate terms and formulas used to measure the financial performance of various operational approaches in retailing.

Objectives:

  • Evaluate terms and formulas used to measure the financial performance of various operational approaches in retailing by:
  • Examining the strategic profit/loss model
  • Examining the relationship between financial ratios and productivity performance
  • Examining the strategy of increasing profits through lower inventory costs but higher labor costs
  • Evaluating the financial implication of strategic retail decisions

Competing in Retail

Participants enrolled in this module will examine a retailer’s Real-Estate (RE), Human Resource (HR), Information Systems (IS), Supply Chain Management (SCM), and Customer Relationship Management (CRM) business functions.

Objectives:

Examine a retailer’s Real-Estate (RE), Human Resource (HR), Information Systems (IS), Supply Chain Management (SCM), and Customer Relationship Management (CRM) business functions by:

  • Comparing and contrast some key characteristics of different retail locations
  • Flow charting the typical organizational structure (tasks and roles) of retail firms, for both a single- store and a national chain; recognizing that the hierarchy of management and levels of management will vary greatly from chain stores to single location stores
  • Flowcharting the general flow of information and merchandise in a retail supply chain
  • Relating Customer Lifetime Value (CLV) to customer retention, as well as unprofitable customers focusing on the cost to service unprofitable customers

Retailer Merchandising

Participants enrolled in this module will examine how the selection of merchandise a retailer decides to offer impacts its relationships with both its customers as well as its suppliers.

Objectives:

  • Examine how the selection of merchandise a retailer decides to offer impacts its relationships with both its customers as well as its suppliers by:
  • Flowcharting the merchandise planning process
  • Examining the management, allocation, and sourcing (vendor selection) of inventory
  • Examining how retailers decide what to buy, and how they negotiate and partner with vendors
  • Comparing and contrast voluntary corporate social responsibility (CSR) from laws and regulations

Pricing, Promotion, and Profit

Participants enrolled in this module will evaluate the trade-offs between price, promotion, and profit in retailing.

Objectives:

  • Evaluate the trade-offs between price, promotion, and profit in retailing by:
  • Examining the relationships between value, price sensitivity/elasticity, markdowns, and profit
  • Examining legal and ethical pricing issues
  • Defining the key elements of an integrated marketing communication strategy
  • Describing how the brand is built and protected using all means including communications, PR, marketing, sales, promotions, and customer service

Customer Retail Experience

Participants enrolled in this module will examine factors in retailing that directly impact or indirectly influence the quality of a customer’s shopping, purchasing, and after-sale experiences.

Objectives:

  • Examine factors in retailing that directly impact or indirectly influence the quality of a customer’s shopping, purchasing, and after-sale experiences by:
  • Examining the issues of store employee performance and the results of their performance on store performance
  • Examining issues and measures associated with shrinkage
  • Defining the key retail store design elements that managers at various levels have authority to impact
  • Examining sources of, and solutions to, gaps in customer service quality

Communicating for Impact

Defining Communication

Preparing Presentations

Critiquing Presentations and
Analyzing Audiences

Research and Visual Communication

Persuasive Messaging

Presenting in Groups

Refining the Communication
Approach

Defining Communication

Participants enrolled in this module will examine basic principles of communication and effective public speaking. Participants will deliver an informative message that fulfills a defined purpose, reflect on oral communication strengths and weaknesses, and develop a plan to improve.

Objectives:

Examine basic principles of communication and effective public speaking. Participants will deliver an informative message that fulfills a defined purpose, reflect on oral communication strengths and weaknesses, and develop a plan to improve by:

  • Defining the basic elements in the communication process
  • Identifying the tradition and historical roots of communication and public speaking
  • Explaining the importance of communication in personal, professional, and civic contexts
  • Explaining how communication anxiety affects public speaking

Preparing Presentations

Participants enrolled in this module will reflect on oral communication strengths and weaknesses and develop a plan to improve, select and then apply techniques in order to enhance the delivery of oral communication, and apply the use of critical listening in order to analyze a presentation.

Objectives:

Reflect on oral communication strengths and weaknesses and develop a plan to improve, select and then apply techniques in order to enhance the delivery of oral communication, and apply the use of critical listening in order to analyze a presentation by:

  • Establishing a framework for criticism of presentations based on rhetorical strategies
  • Explaining basic concepts of listening and its role in effective communication
  • Identifying behaviors, factors, and contexts that contribute to or detract from effective listening
  • Reflecting on one’s listening skills and describe the respective strengths and opportunities
  • Organizing ideas in a manner that promotes an effective message transfer

Critiquing Presentations and
Analyzing Audiences

Participants enrolled in this module will reflect on oral communication strengths and weaknesses and develop a plan to improve; select and then apply techniques in order to enhance the delivery of oral communication; employ an effective arrangement of oral communication messages to support a communication strategy; and conduct an audience analysis in order to design communication appropriate for a specified audience, such as academic, professional, social, or community.

Objectives:

  • Reflect on oral communication strengths and weaknesses and develop a plan to improve; select and then apply techniques in order to enhance the delivery of oral communication; employ an effective arrangement of oral communication messages to support a communication strategy; and conduct an audience analysis in order to design communication appropriate for a specified audience, such as academic, professional, social, or community by:
  • Establishing habits of providing honest, constructive criticism to others
  • Providing criticism that fosters one’s understanding of public speaking and contributes to the improvement of others’ processes
  • Using rhetorical strategies that begin and end presentations in effective, dynamic, or creative ways
  • Listing ways information may be obtained about an audience

Research and Visual Communication

Participants enrolled in this module will reflect on oral communication strengths and weaknesses and develop a plan to improve; employ an effective arrangement of oral communication messages to support a communication strategy;

conduct an audience analysis in order to design communication appropriate for a specified audience, such as academic, professional, social, or community; and incorporate visual aids into oral communication to support a chosen message.

Objectives:

Reflect on oral communication strengths and weaknesses and develop a plan to improve; employ an effective arrangement of oral communication messages to support a communication strategy; conduct an audience analysis in order to design communication appropriate for a specified audience, such as academic, professional, social, or community; and incorporate visual aids into oral communication to support a chosen message by:

  • Analyzing the role of language in presentations
  • Demonstrating awareness of language use appropriate to the context of a presentation
  • Gathering appropriate research to foster credibility with an audience
  • Analyzing the role visual communication plays in presentations

Persuasive Messaging

Participants enrolled in this module will select and then apply techniques in order to enhance the delivery of oral communication; analyze the points of view, and then prepare and deliver a persuasive oral message that fulfills a defined purpose, such as persuading the audience to change beliefs, attitudes, values, or behavior.

Objectives:

Select and then apply techniques in order to enhance the delivery of oral communication; analyze the points of view,  and then prepare and deliver a persuasive oral message that fulfills a defined purpose, such as persuading the audience to change beliefs, attitudes, values, or behavior by:

  • Identifying basic principles and patterns of persuasion
  • Listing potential paradigms and perspectives surrounding a situation with a persuasive need
  • Applying critical thinking to message reception
  • Devising a preliminary persuasive message strategy to fulfill a personal, professional, or civic purpose

Presenting in Groups

Participants enrolled in this module will incorporate visual aids into oral communication to support a chosen message; analyze the points of view, and then prepare and deliver a persuasive oral message that fulfills a defined purpose, such as persuading the audience to change beliefs, attitudes, values, or behavior; and apply concepts to resolve problems, demonstrate clear leadership, and present in a format that includes multiple presenters.

Objectives:

Incorporate visual aids into oral communication to support a chosen message; analyze the points of view, and then prepare and deliver a persuasive oral message that fulfills a defined purpose by:

  • Identifying patterns of persuasion
  • Constructing persuasive messages using an audience-centered approach
  • Identifying the steps in a typical group’s process
  • Using principles of effective group characteristics to address challenges within a group
  • Providing suggestions for presenting as a group

Refining the Communication
Approach

Participants enrolled in this module will reflect on oral communication strengths and weaknesses and develop a plan to improve and apply the use of critical listening in order to analyze a presentation.

Objectives:

Reflect on oral communication strengths and weaknesses and develop a plan to improve and apply the use of critical listening in order to analyze a presentation by:

  • Synthesizing an evaluation of short-term improvement
  • Applying critical listening skills to analysis of a presentation
  • Discussing methods for using audience-centered communication in everyday life
  • Establishing best-practice strategies for professional communication